Chemicals 

Background  /  Solutions / References  

The chemical industry („chemicals are everywhere“) is particularly facing a complex and heterogeneous demand structure. Chemicals, commodities or specialities are used as pre- and intermediate products in numerous industries. The chemical industry needs to show sufficient knowledge and detailed information about the products used by end-customers, which is often a difficult task due to the heterogeneity of the end-customer areas.  

Specific subjects for our chemical clients associated with the end-customer markets include:

• The necessity of information on current and future product applications.
• The necessity of information on potential substitution processes in the  end-customer  markets  e.g. PU-sealings  vs. MS in building applications
• The necessity of information on general demand changes  

In the areas of direct customers and processing industries, we have seen several issues for the  chemical industry surging over the last years:

• Increasing demand for services, e.g. technical consulting, documentation, seminars, etc: What is the optimal marketing service mix?
• Divergent opinions of customers regarding the additional value of services: Which customers are willing to pay a premium, and for which services?
• Changes in the communication and information needs of the customers:  Should the chemical industry react with a modified communication approach?
• Increasing requirements of the processing industry regarding marketing support from the chemical industry: Which support is expected, e.g. preparation of sustainable analysis? 

Consultic is able, as a result of its long track record, to provide for these questions, among others,  comprehensive answers.