We analyze your image, your ideas, concepts, products, communication and distribution. How are you perceived by your target group? We listen to you:

• in order to develop a customized and goal-oriented research approach
• to your target group - in order to understand how they actually think  

Our reports do not focus on the number of pages but on the clear results. Based on our broad methodical experience, we develop a research approach that meets your objectives and budget. 

Our services and methodologies:

• Product development: Analysis of weaknesses, identification of gaps, asking target groups for their needs.  We prepare the basis for a goal-oriented product development.
• Target group environment: How does your target group live and how does this impact on product usage?
• Product acceptance: What are the opportunities of your product in the marketplace? Does it satisfy a tangible demand or is it only another technical gimmick? We inquire about these issues.
• Market potentials: Market potentials are estimated through product acceptance together with the analysis of the current competitive environment and the general market dynamics.
• Motivational research: What are the underlying reasons of ostensible decisions?
• Ad Research: Print, TV, web, placards
• Pricing analysis: How is pricing perceived? What is a good price/performance ratio?
• Buying behaviour: What happens from the very first idea to the signature? How and where can you influence the decision making process?
• Image and brand equity: The behaviour only becomes credible if it is consistent with the images. But what is your image and the brand essence behind it?
• Customer satisfaction:  A must in saturated markets! We don’t only ask about the satisfaction but also about the excitement factors. What makes the real difference?
• Target group analysis: How is your offering perceived? Only a target group specific approach can guarantee the sustainable success
• Trade show inquiries: Cost effective opportunity to let new products be tested by the interested public
• Website tests: Does your website work properly? Does it transmit the proper brand identity and what about the usability? 

Qualitative research: 

• Ethnography: (Video-) observations in real-life
• In-depth interviews: asking - listening - understanding
• Focus groups: using group dynamics to come to solutions
• Workshops, creativity lab: take the time, create the environment and let the target groups work
• Online bulletin boards: to write about various topics and exchange opinions, where your target group is present and when it is convenient

Quantitative research:

• CATI – a combination of automated processes and human factor
• CAPI – efficiency in data collection with f2f interviews
• Online – cost effective and fast to reach your target groups