Methods and Research Tools

We offer individual solutions, tailored for our clients’ needs. We do not stick to black- box approaches, but we adapt transparent tools for you that are transparent and comprehensive to develop an analysis that can be put into actionable practice.

We offer:

Secondary Research

• Desk Research
• Internet Research / Database Research

Primary Research

Quantitative Research

• Personal Interviews (also CAPI)
• Telephone Interviews (CATI)
• Online Interviews (also through an Access Panel)
• Postal Mail Interviews

Qualitative Research

• In-depths interview
  • Face to face on-site
    
  • Face to face in a studio
    
  • By phone
• Observations (via video and interviewing)
• Expert interviews

Focus groups and Workshops

• National / International (on-site client hosting through our project managers) 
• Creative / Implementation Workshops

Analysis

• Pricing Studies
• Go-to Market
• Ethnographic Studies
• ConKano
• Bulletin Boards

We have specific know–how in hybrid research approaches where different research approaches are combined.