Service / Project

We distinguish the following types of projects for our clients: 

Product and Competitor analysis­ 

• Market identification and development­
• Decision making behaviour and success factors
• Competitor analysis ­ 
• Distribution analysis­ 
• Market Due Diligence (for M&A decisions)

Customer satisfaction and retention ­ 

• Customer satisfaction analysis ConKano­
• Image Analysis­ 
• Portfolio / Strengths and weaknesses analysis / SWOT

Market and technology-oriented product development­ 

• Diversification studies­ 
• Analysis of technological trends­ 
• Conjoint analysis (online and offline)­ 
• Product Tests / Product launch

Market segmentation

• Price–value segmentation
• Costumer-oriented segmentation

Market development­ 

• Feasibility studies:  Market opportunities and risks
• Market development concepts : Entry strategy­
• Identification and selection of target groups

Brand research­ 

• Brand image  & Brand essence (Brand equity)­ 
• Brand controlling and Brand management­ 
• Brand value analysis­
• Tracking

• Price determination / New products­ 
• Price tracking­

Ads and Communication­ 

• Ad tests (especially for technical oriented target groups)­ 
• Concept tests