Automotive
Background  / Solutions / References
After a special automotive year composed from financial crisis and scrappage bonus registrations will decrease this year. The scrappage bonus created preponed purchases, which will miss now. Especially the past year boom-segment ‘small cars’ will be the loser this year. With an economic recoverage the upper and luxury class will recover again.We are back in the purchaser market:
- Rebates will be a must in customer acquisition
- Loyalty among existing customers will become crucial. Customer satisfaction is the key.
- Polarising will continue: Cost focus in the private customer segment and prestige driven in the fleet segment.
- Model variety will increase. Additional to the crossover models hybrid models will enrich the market.
- Despite decreasing profit margins, the expectations on car dealers will increase: Â more show room, more brands, more customer-orientation
